Lead generation has never been more difficult when it comes to internet marketing. Everyday there are more home services lead generation companies coming online. HomeAdvisor, Angie’s List, Thumbtack, Houzz, and now Takl. For General Contractors, Plumbers, HVAC Contractors, and Remodeling Companies, these leads can cost anywhere from $50 to $350, per lead! In most cases, these leads are sold to several other competing companies in your area.  Plus there is no guarantee that you will ever even speak with the prospective client!

For anyone reading this that isn’t already a HomeAdvisor Pro or Thumbtack Pro, this might sound insane. Why on earth would any small business pay so much in hopes of just talking with a prospective client? The easy answer, well in most cases the return on your investment, or (ROI),  is still worth it and makes sense for your business. For most businesses, where else are you going to get the leads, you don’t have any internet presence. Door to door hanging flyers and word of mouth advertising will only go so far.  Don’t worry, when your company is marketed right, you won’t have to be married to these lead generation companies for life!

There is a lot more to a internet marketing service than just putting up a Google page and a website, here are a few thing that a good SEO company should offer:

• Website Optimization– This is the process of making changes so that your website will appear higher in the search engine results. Changes can include page load speed optimization, both mobile and desktop, lowering your bounce rate, and improve overall website performance.
• Optimization of Website Content– This consist of writing the content in a way to reach you largest target audience with the most relevant keywords in your industry. Driving new customers searching online for your service or products.
• Analysis of Website Structure- We look at how your website is set up, how all the pages are linked together and ensure that web crawlers can find all your sub-pages quickly and with out effort.
• Off-page Optimization– Includes creating high quality backlinks to help improve your website and Google My Business listing’s search rankings.
• Schema Structured Markup – This coding is put on your website to help search engines understand more about who you are and what you offer allowing more informative results for their users.
• Google My Business Optimization- For most local businesses your Google My Business listing is where 90% of all your phones calls will comes from via the internet. Having your company located in the 3 pack on Google maps ensures new customer phone calls!
• Analytics Setup– Google Analytics helps us understand where your website traffic is coming from, organic “from the internet” , social media outlets, or direct, as well was what happens once that person lands on your website. Where they go, what pages they are visiting as well as how long they are staying on the page before leaving or making contact with you.
• Website Indexing– We make sure that Google and and all the other search engines are indexing your web pages.
• Page Speed– We ensure that your website page load speed is fully optimized for mobile downloads, desktops, as well as tablets. People are impatient, waiting for a website to download to a device can lead to high bounce rates and the loss of a potential customer!
• Meta Descriptions– This summarizes the web page content. Search engines like Google and Bing show the meta description in their search results, meta description optimization is crucial for SEO purposes.

This is just a beginning to getting your company top rankings. Search engine optimization should be done methodically, not with a shotgun approach. Everything listed here is crucial for SEO success. There is much more involved, feel free to reach out to us for more information on our services. Contact Us

Believe it or not, one of the main reasons business fail to ever see local SEO results is due to their website. Putting pictures on a website and a phone number isn’t going get new prospects to call your business, nor will it let Google know who you are and what you do. Your website and web address are extremely important for good rankings. Changing this every four to six months which many small businesses do, only means starting over from scratch.

A properly laid-out and designed website, together with unique industry-specific content, will not only let Google and other major search engines know who you are, and what you do, it will help get your company good rankings and provide a better user experience for potential new clients who land on your website. All of this coupled with a good internet marketing strategy is vital to a businesses success!

“Our Company’s Success Is Only Measured By Your Company’s Success.”

As a business owner you might be thinking, why do I even need a Digital Marketing Agency? To be honest, there a many businesses out there that don’t need digital marketing. If you own a business and you are growing at the rate that you are comfortable with, your phone is ringing enough, and your new customer growth is acceptable, then digital marketing is not needed!

For the rest of us who want to grow our businesses, get new customers from the internet, and really get to that next level in our lives and our businesses, then working with a digital marketing agency or finding a digital marketing consultant is not only a good idea, it is a necessity.

The great thing about digital marketing is it works everywhere, whether you own a business in Los Angeles or in New York City, it doesn’t matter, it is very effective and will really help grow your business.