Generating leads is a key factor in being successful in the roofing industry. Roofing leads come from many sources and it’s important not to overlook the best ones.
The biggest challenge businesses face today is being able to generate qualified leads on a consistent basis. However, once you find a system that works, a lot of wonderful possibilities of await.
If you are looking to build a consistent lead generation system for your business, this guide Will help you keep your business up and running.
What exactly are roofing leads?
A roofing lead is an individual or company that is interested in the services you offer. The types of leads include sales leads and marketing leads.
Knowing the difference between the two types of leads is highly recommended so you can determine what voice and messaging are appropriate so your campaigns will eventually lead to paying customers.
A marketing lead is a prospect that shows interest in your service. However, they are not ready to engage or speak to a salesperson yet. With these leads, you don’t want to become too salesy. Try to give them time to figure out what they are really interested in before reaching out.
A sales lead, on the other hand, engages with the seller directly. They provide contact information through phone, social media, or website. Getting leads like this only means one thing – you are ready to make a sale!
How to get roofing leads in 2022
Below are a few modern ways to get leads for your roofing business without door-knocking.
Google Maps
Many people are still wary of SEO. Others think it doesn’t work anymore because of Google’s updates, and others don’t want to spend money on it.
But local SEO is actually more effective right now than ever. If you managed to get your business up in Google local map results, your phone could be ringing endlessly.
Google’s Map-Pack pulls in Google My Business listings and data so that users can see local services on their mobile devices. Your GMB listing should include your website address and photos of your business, along with accurate contact information.
Search Engine Optimization
SEO for roofers can help owners of websites and blogs with articles about roofing and construction. Using SEO, they can earn an organic (non-paid) position on Google’s first page, unless they hire a 3rd party marketing agency.
SEO experts base their work on several different components, including technical, on-page, local, content, and link building. While this series of tasks may seem difficult for beginners, new agencies will incorporate all facets of SEO at once.
Optimizing your website using the principles of SEO is an excellent lead generation technique for businesses. Once your company secures top rankings for the right keywords in your area, you can get a click-through rate of up to 28.5%, which means users click on your link about 30% each time.
Search Engine Marketing (SEM)/Pay-per-Click Advertising (PPC)
Even with rising costs, pay-per-click is still one of the best and fastest ways to get leads for your business. You can start seeing leads within a week if you set up your campaign correctly.
Google Adwords can find leads in both residential and commercial scenes. PPC may make up most of your pay-per-click campaigns, but don’t forget to utilize Bing Ads as well.
Facebook and Instagram Ads
These days, many roofers are still asking how to get roofing leads on Facebook. Due to the dominance of targeted and highly effective paid advertising, the answer is to simply run ad campaigns. Facebook allows you to do this.
Lead ads let you pre-populate forms so you can easily collect people’s contact information. Drop-offs are common with traditional online advertising forms because users get bored filling out all the information.
Facebook eliminates this hurdle and makes it easier for users to connect with companies with just a few clicks.
A lot of businesses have used Linkedin over the last few years after searching for ways on how how to generate roofing leads online. Most of them found thousands just by harnessing the power of Linkedin.
This professional social media platform is a powerful channel that can make a huge difference in your business. However, there is this problem of not having enough people active on Linkedin locally. Nationally, however, you might reach enough leads to generate hundreds of transactions.
To get started with your Linkedin campaign, set up your profile like a sales page. Make sure that it calls out your target audience and says how you can provide solutions to their problems. Once your profile is good to go, you can start reaching out to users that match your target demographic.
Email Marketing
Marketers have come to rely on email marketing to augment less targeted marketing channels. Although email marketing has been in existence for almost 20 years, it remains the most effective online marketing channel.
Many roofers do not advertise through email marketing. Roofers who do, however, often report dramatically higher levels of success. Businesses that get leads through email generate 50% more sales leads without spending too much on lead generation costs.
Content Marketing
Content marketing can be an effective tool for building authority and credibility in a particular niche. If you give users highly relevant, useful, and in-depth information, you can develop a huge lead base.
By consistently marketing new and relevant content that your audience values, you’ll eventually attract a large volume of organic traffic to your website. This enables you to establish a strong brand identity.
YouTube Marketing
Video marketing is much easier today than it was ten years ago, thanks to the invention of smartphones. Using YouTube, you can upload your branded videos and then embed them on your website.
You may not know it, but YouTube is a search engine in itself. This means some clients may find you while watching videos on the streaming platform. On the other hand, people may see videos on your websites since Google also uses videos for ranking pages on SERPs.
More adults consume YouTube than any other form of social media content, making it a great platform to push your company and brand.
Plenty of roofers have popularized themselves and their business using YouTube, and their channel has reaped the rewards. With that said, it is highly recommended that you study their success stories so you would know what to feature on your channel.
Thumbtack Listing
If you’re still looking for ways on how to get commercial roofing leads, this is the platform that you might find useful. Thumbtack is an online directory that allows consumers to search and compare local service providers for a variety of projects, such as home improvements and planning parties.
A crucial aspect of this method is to completely finish your profile. Add as many pictures, testimonials, and descriptions as possible.
The faster you respond to a lead, the greater your chances of success. This is why it is necessary to fill out your contact information when you respond to a lead: The first person to respond usually wins.
Review Sites
While this might not be a direct way to generate leads, having positive feedback on review sites can greatly help your business grow in the long run.
A good online reputation is crucial when establishing an online presence. This is because most people do multiple searches on Google before reaching out to you.
Some of the major review sites you can check out include Google Maps, Yelp, Home Advisor, and Facebook Local.
Referrals
Referrals are the most commonly used means of acquiring new customers. Customers acquired through referrals usually spend the most money and are among the most loyal of all customers.
The problem with referrals is that you can’t control how many you will receive each month. In addition, you’ll eventually reach a limit to the number of referrals you can get that month.
The best way to get referrals is to ask your happy customers to refer business to you. Most of the time, people like to help one another.
Below are a few tips that can help you secure more referrals for your roofing business:
- Go the extra mile by delivering unmatched services.
- Send special occasion cards to your clients. This shows that you appreciate and think of them. This also strengthens your business-customer relationship.
- Send value-driven newsletters to your email subscribers. These emails should provide helpful information, along with a call to action asking for referrals at the end.
- If you want your customers to recommend your business to their friends, then, by all means, make it easy for them. Make sure to display your contact information on your website and social media channels where customers can see them.
How to get more roofing leads
With all the roofing lead generation methods available, it is crucial to figure out which techniques work best by either researching the capabilities of each channel or by hiring someone with experience in all the channels.
Test a few of these options to create a lead-generating machine for your roofing business and achieve growth the soonest.
