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Google Adwords Advertising

google adwords advertising

 “Many of life’s failures are people who did not realize how close they were to success when they gave up.” — Thomas A. Edison

In a nutshell, using Google Adwords is the quickest way to get 1st-page results for your company. By using Adwords, a small business like yours can gain new visitors to your website almost immediately and in many cases, get your phone ringing with new clients interested in your services or products.

For most business owners, finding new clients can be very difficult, word of mouth advertising might pay the bills, but in most cases won’t grow your business. SEO is effective, and at the same time, it requires a long-term commitment to really get to where your phone is ringing on a regular basis. With Adwords, you pay only for results; this means only when potential clients go to your website or call you!

Why Google Adwords or Pay Per Click

Do you want first page Google search results using Google Adwords today as opposed to four months from now? That’s right when Adwords campaigns are run properly, the results can be profound. Finding prospective clients for specific projects can really make a difference in growing your business.

A successful pay-per-click campaign doesn’t have to expensive. You simply pick a budget that makes sense for your company, landing you the right ROI “return on investment” for your company. For example, if you own a carpet cleaning service, investing 0 a month and only getting 2 new clients wouldn’t make much sense. However, if you get 1 new client for every $25 to $50 you invest, then making a smart investment in pay-per-click or “PPC” can really help grow your business and keep you busy!

How Does This “PPC” Advertising Work?

Adwords is simple in essence, you bid for a position on Google for certain keywords that pertain to your business or service. However, it can get tricky, just because you have the highest bid, doesn’t always get you the highest position or best rankings with Google. Google uses what they call a quality score to determine who wins and gets the highest rankings for whatever keywords you are targeting for your ad campaign.

  • Determine the Best Keywords
  • Come Up with a winning Bid Strategy
  • Create a Proper Landing Page
  • Create Relevant Ads

Your ad relevance expected click-through rate, and the users landing page experience is what determines your score. Once your campaign is launched, making changes to your bidding strategy and your landing page is a good idea to help better your position and increase your conversion rate. The higher the quality score you receive, the cheaper your ad will be, which results in more bang for your buck.

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