Understanding the importance of a Google My Business page can be confusing for many business owners.
To help clear things up, we are going to explain the difference between Google My Business.
What is a Google My Business page?
In simple terms, a Google My Business page is a landing page associated with Google Maps in your local area. This page can contain information about your business and services, directions to your brick-and-mortar establishment, and links to your website and contact information.
Who should have a Google My Business Page?
All businesses, whether they have a physical store or provide services at the customer’s location, should have a Google My Business page. This includes general contractors, carpet cleaners, maid services, HVAC contractors, etc.
What is the difference between Facebook and Google My Business Pages?
Facebook is a social media platform and can be used by businesses to reach potential customers and keep existing clients up to date on current events and promotions. On the other hand, a Google My Business page is connected to Google Maps and displays information such as hours of operation, phone number, and links to your website and/or business location.
How important is it for a business to have a Local Page?
Having a local page is incredibly important for local businesses.
When someone searches for a service in their area, the first page of results typically shows only a handful of businesses and those on the middle of the page with an A,B,C,D,E,F,G next to them are the businesses with a local page.
These top 3 listings are responsible for 70% of the searches!
How far out of my local area will my Local Page show up?
The range of your local page depends on your web presence, but it always starts in your local zip code. As your web presence grows, your page may show up in the entire city.
For example, City Maid Service, one of our clients, has a local page that shows up in searches for maid services in New York City.
What if I operate my business out of my home and don’t want my address to appear in searches?
If you provide services at the customer’s location, Google requires that your address is hidden from people searching online. This means that home-based businesses can still have a Google Local Page.
Can I have more than one Google Local Page?
Yes, but only if you have multiple locations. Each location needs to have a separate phone number and address.
We hope this post was useful for understanding the significance of a Google My Business page and how to set one up.
If you have any further questions, please feel free to contact us.
We hope this provided you with more insight on the subject, and as a business owner, you found this post worth the read. If you have any questions regarding Google Pages and how to set up one, please feel free to contact us!
How do I create a Google My Business page?
To create a Google My Business page, go to https://www.google.com/business and follow the on-screen instructions to set up your account.
What information can I include on my Google My Business page?
You can include information such as your business name, contact information, description, products or services, hours of operation, photos, videos, and more.
How do I make sure my business shows up in local searches?
To make sure your business shows up in local searches, you can optimize your page by including relevant keywords, adding photos, responding to reviews, and verifying your business.
- Are there any limitations to what I can put on my Google My Business page?
Yes, there are limitations on what you can include on a Google My Business page. Inappropriate content, such as profanity, is not allowed.
How can I manage reviews on my Google My Business page?
You can manage reviews on your Google My Business page by responding to customer feedback. You can also delete reviews if they violate Google’s Review Policy.