Ever wonder how HomeAdvisor Works or gets their leads? When you have a house or apartment, you know that some things will break and will need to be fixed. You also probably know that this can quickly get costly, sometimes rising up to the tens of thousands.
This means that s contractor or a service professional who specializes in these projects and has a working sales process in place can make a lot of money. Moreover, once a person finds a home-services contractor they like, they tend to continue to use them and recommend them to friends. This provides great lifetime value.
For a contracting business owner, the online home improvement marketplace can be the only place to find potential customers.
Many contractors don’t even have their own site, so having direct links to their profile showing what home improvement projects they offer s invaluable.
The downside is that most professional home service companies don’t want to focus on the sales part and would rather get to the project.
This is where lead generation comes into play. You can simply get a list of people that are interested in having jobs done and the sale almost finishes itself.
HA is what We call a Lead Generation Company
They work with a local business that specializes in home service projects like a general contractor or a home services company which is now considered a home service pro.
Home service pros are just contractors like plumbers, kitchen remodelers and bathroom remodelers, general contractors, handyman services, ECT.
All these small businesses need to pass a background check and show positive reviews online to qualify to be shown cased as a HomeAdvisor Pro.
So, How Does Homeadvisor Get Leads?
HomeAdvisor basically serves as a bridge or intermediary between the contractor and the customer. They generate leads and find service providers through various marketing efforts.
Their system locates leads or people that submit their job needs to the website and matches them to local contractors that match that criteria. It’s a win-win situation for all parties involved.
The sites use various techniques themselves to attract people to use their site. The next step is for them to then match those people with contractors looking for work.
The main problem is that home improvement often includes a variety of projects. This means that you need to do a lot of research in order to understand and locate which ones are your best chances of attracting customers.
HomeAdvisor knows its way around this well and they are spending money on displaying the correct ads. In this case, the most popular niches are:
- Pest extermination
- Mold Removal
These jobs have a very high demand and they are also extremely profitable for both HomeAdvisor and the contractors that use them.
It’s also important to note that HomeAdvisor uses Google Adwords Advertising. We’ll dive into this in another blog post.
There is a lot of demand for information on getting things fixed around the home. This means that there are also a lot of websites that are geared up for the subject, and the various niches involved. These sites will often see a lot of traffic, and Homeadvisor can benefit from that.
When you visit any website, you will often see pop-up ads and banner ads advertising various products and services.
These can help the webmaster to fund the website and even make a profit. It also helps their visitors to find relevant services plus, of course, it is beneficial to the advertiser… such as HomeAdvisor.
Organic Search or Seach Engine Optimization
In this day and age, when we are looking for something, we will usually look for it on the internet. Search engine optimization is a great way and the least expensive way to generate leads. Word of mouth advertising will only go so far.
The internet is a great source of information on just about any topic, including home repairs and renovations.
HA takes full advantage of this and makes sure that its site is found when people are performing searches.
This is also convenient for you because it helps you to find what you want quickly when performing internet searches.
With just a click, you can be taken to a landing page or directly to their website where you will find just what you need. This method also makes it easy for you to shop around at different sites, although many will find that Homeadvisor is the best for them.
How Does Homeadvisor Work
HA is a great resource for contractors today. They allow them to find new clients, schedule appointments and find new customers searching on the internet.
HomeAdvisor Pros can list their company’s profile on the HA website. Where they can display their services in their local area
They pay per lead and some of these leads can come at a high cost, but in many cases, these leads produce a pretty good ROI for a small business.
Looking for the pros and cons, click here.
HA describes itself as the best website and mobile app provider that offers free resources and tools to repair, improve or maintain your home. Their data proves that they’re definitely good at their trade.
They’ve been known for spending quite a large amount (up to $800,000) on display advertising in only a three-month period.
Would you spend that amount of money if your business wasn’t working?
Of course not. Likewise, HomeAdvisor is making the most out of their system while also helping contractors get leads and manage their sales in an easier way.
In this article we broke down their sales funnel, analyzing how their three simple methods of attracting web surfers and turning them into leads are effective and continue to work flawlessly until now.
If you still have any doubts, feel free to give it a test ride and check it out for yourself. The system is pretty straightforward and since you can turn leads on and off, there’s nothing to lose.
If you are a contractor and tired of buying leads for leads generation companies like HomeAdvisor, Angie’s List, or Thumbtack, you should contact us.
Frequently asked questions
Is HomeAdvisor leads worth it?
HomeAdvisor leads are worth it since these are potential customers given to contractors on the platform.
However, these leads are not guaranteed. Some contractors claim that there have been Home Advisor leads that do not even lead to actual phone calls.
How much do HomeAdvisor leads cost?
On top of the annual fee charged to contractors on their platform, HomeAdvisor charges $15 to $300+ per lead.
Prices vary depending on the project size and cost. Location may also be a consideration.
How do I get more leads on HomeAdvisor?
You may get more leads on HomeAdvisor by building an attractive profile and encouraging your satisfied customers to leave good reviews.
Specify the services offered and service locations so your profile can be matched to more customers.
How do I pause HomeAdvisor leads?
Pause HomeAdvisor leads by logging into your pro account and clicking the Lead Center button.
Choose Manage Lead Flow and pause your leads for up to 14 days. To pause leads for more than 14 days, you need to file a request by calling HomeAdvisor on 877-947-3676.
How much does Angie’s List cost for contractors?
Angie’s List is now known as Angi. Service professionals can join Angi without any cost. It is free to create a profile with them.
How do I get out of HomeAdvisor?
Any changes in your HomeAdvisor subscription, including cancellations, are done by phone. You need to call Home Advisor’s customer care number 877-947-3676.