The term ‘search engine optimization’ (SEO) is one that businesspeople have had to become increasingly aware of in this modern age. The days of relying on word of mouth, paper and TV advertising to promote a product or service are steadily fading away.
Right now as much as 60% of millennials are doing their shopping online. By 2021, it is expected that more than 2 billion of the worldwide population will be logging on for purchases.
With this changing landscape, it has become imperative for even small businesses to keep up with the online marketing place. SEO is what helps drive more traffic of potential customers towards business sites. With the help of a good New York SEO expert, a small business can have its site better ranked in organic search engine results. Most online users will click through on the topmost search engine results that come from their queries.
Searching for a product or service provider has never been easier thanks to the growing popularity and accessibility to smart handheld devices. Typing in a search term just takes seconds with the results listed down even faster. The goal of a top SEO company is to ensure their small business clients’ websites are amongst the first to pop up, increasing the likelihood of securing a sale.
Understanding How SEO Works
Search engines like Google and Bing are constantly assessing whatever information is put online. They send out crawlers that collect data on multiple webpages and websites and attempt to collate this data in such a way as to match it up appropriately to whatever search terms online users input. There are multiple factors that search engines consider to determine ranking for these pages and sites.
Some of these factors include keyword usage, content readability, quality of links and social metrics. Many factors go into creating a rank worthy website, making it vital to find a good New York SEO expert who understands the field and can help achieve the desired results. SEO services are like any other business and must be paid for. Before a business owner recruits just anyone to help with this, it is a good idea to first understand why this investment is actually worth it.
Benefits of SEO
As big businesses opt to make digital marketing an integral part of their corporate strategy, so too should small and medium enterprises. While the marketing budgets of bigger companies may be far larger, there is still room in the market for smaller businesses. One of the beauties of SEO is that it is affordable.
There are many top SEO companies and experts competing for other businesses’ business and do scale their services to fit the needs and budget of varied clients.
With good SEO services, a small business can enjoy ample visibility. When a business site becomes highly ranked, more people can find it when they carry out related searches and click through. There is the belief that if a site is on the top search page, it can provide what the online user desires and is trustworthy. Being so easily visible and accessible to paying customers is the goal.
Most online users make searches on products or services because they are interested in spending money on them. This means with more traffic to a business site, there should be greater sales, revenue and ultimately profit.
Another benefit of SEO is that it never stops. While updating content on a regular basis should be the practice, once high ranking is achieved, the promotion can be enjoyed 24/7. As long as the site is up and running, there is no need to schedule when it will appear to potential clients as with TV adverts. Anytime and anywhere a potential customer makes a query, the site is going to be available to market to them.
As mentioned, online users tend to put more trust in websites that are highly ranked. This can help to build brand awareness. The better ranked a business site is, the more trusted the business brand becomes.
Tips for Finding the right New York SEO Expert
SEO is big business and there are very many people and companies offering this service. Not many are however able to achieve the set goals those business owners want. To narrow down to a reasonable few and relevant choices, here are a few tips.
Start close to home
This means looking for a good potential SEO company within the close circle of family, friends, and acquaintances. When the client personally knows a business owner or professional, there can be a stronger urge to deliver on whatever is promised, if only to preserve the friendship and reputation. Before settling on a person close to home, it is advisable to ensure they have dealt with businesses of similar size, type, and locale.
If there are no suitable candidates close to home, it is a good idea to widen the search online. Seek out marketing forums, and SEO related blogs and other sites. A query can also be put out on platforms like Stack Exchange and Quora. Given the population numbers, they should be able to find many recommendations for a good SEO company New York.
Vet, vet, vet
On finding a person that claims to be a top SEO expert, many people will be are so relieved to just hand over the responsibility of online marketing their business. Just as when recruiting a new member of staff, there is always a need for vetting before making a commitment. Ensuring a provider has a track record of accomplishing what they promise is crucial.
Request for a portfolio of clients and check if they got the desired results. Confirming the ranking of these clients’ websites with an online search and call them up to discuss their experience with the SEO firm. This is also a good way to ascertain if the New York City SEO expert is actually familiar with that particular type and size of business. An online search of reviews should further confirm the background of the provider, and if there are any issues to be concerned about.
Question their strategy
No matter how simple the business that is being marketed, it is a good idea to try to understand how online marketing will be done. When a business owner asks how long it will take to deliver on ranking, an honest New York SEO expert should not be firm on deadlines.
It is impossible to know when top ranking will be achieved, as search engine algorithms cannot be accurately predicted.
Even by abiding by SEO guidelines, keep in mind that the competition is likely also doing the same, so the final rank on any given day will continually change.
While it is not possible to set a date on when a business site will reach top ranking, it is possible to track gradual improvements.
A good way to ensure time and money is not being wasted is to see how the business site is being developed and content added. As more is done to develop the site and build links, there should be some improvements noted over time.