The best place to market a business and allow potential customers to connect is through the internet. With more people shifting away from regular television, radio, and newspaper viewing, the internet has become the most important gathering place for people seeking information and entertainment.

Businesses looking to establish a strong online presence that will attract the interest of potential customers require the services of a top Houston SEO company that can make their brand discoverable. Before we look at the top SEO companies’ businesses should consider, let us first understand why SEO still matters and the benefits it provides.  

Why SEO Matters

Search engine optimization (SEO) is a broad term that encompasses multiple elements of digital marketing. It includes keyword research, content creation, search engine paid marketing, and off-page SEO. When all these areas are worked on, they help to make a business site become highly ranked within its niche. As the majority of online users rarely go past the first page of Google search results when picking businesses to consider for their needs, this high ranking provides an excellent opportunity to drive traffic towards the site and convert these leads into sales.  

Establishing authority is another benefit of SEO. This means that the site becomes trustworthy and highly regarded thanks to relevant and good quality content that provides online users with the answers they need. A well-optimized website that can be easily viewed and navigated on mobile devices, can facilitate transactions, and personalize offers will help to encourage strong interest from visitors, increase conversions, and generate more sales. 

Tips for Choosing a Top Houston SEO Company

To enjoy the visibility and reputation that comes with the top ranking, businesses must find a suitably qualified top Houston SEO company. Here are some guidelines on what to look for when choosing such a firm.

  • Specify Results 

Increasing traffic can be an ambiguous notion that may not have much impact on your revenues. It is important to find an SEO company that you can discuss specific goals with. Whether it is to drive up the number of social media followers, increase conversions, or boost advertising revenue, you need to get down to the nitty-gritty. Discussing your project will also provide a chance to gauge the provider’s understanding of SEO and their level of passion for the job. 

  • Track Progress

The best way to know if SEO efforts are bearing any fruits is to track the relevant data. Knowing how you are progressing in terms of click-through rates, site visits, social media following, and so on will ascertain the effectiveness of the online marketing strategy that is being applied. Regular reports from the SEO firm can allow you to make comparisons and see if you are really getting your money’s worth.

  • Look for References

If you cannot get word of mouth recommendations on SEO companies you are considering, then going online is a good idea. You can look up client testimonials on the firm’s website, and compare this with reviews on other platforms like Google Reviews, Yelp, and the Better Business Bureau (BBB). Focus on those with the most consistently positive reviews. Retail businesses should also consider opting for a local SEO company that would have stronger local knowledge that would be useful in developing a personalized online marketing strategy.

  • Set A Budget

Even if you find what you believe is an affordable SEO company, you still need to set a budget you can afford. Depending on the types of services that are required and the variety of SEO packages on offer, be sure to discuss in detail the costs involved and that you can meet them. Most firms will offer varied monthly fees or project-based accounting.

 The 3 Best Houston SEO Companies

  1. Actual SEO Media (actualseomedia.com)

With a 4.9/5 Google Reviews rating and A+ BBB rating, Actual SEO Media has a proven track record as one of the best SEO companies in Houston. This firm offers services focusing on SEO, web design, content, social media, and mobile marketing. With extensive and detailed tracking of website statistics and keyword rankings, clients are kept up-to-date on how their website ranking is progressing. 

Highly responsive to client queries and comments, and knowledgeable on changing Google algorithms, this firm ensures results achieved can be easily maintained in the long term. If you need help boosting rank or are new to the online marketing game, Actual SEO Media is a sure bet.  

  1. E Web Results (ewebresults.com)

From the moment you land on their home page, it is clear you are dealing with pros when it comes to web development. With a perfect 5/5 Google Reviews rating and A+ BBB Rating, E Web Results has a solid reputation for offering clients a quality online marketing service. Their packages include SEO, web design, web hosting, pay per click advertising, and brand awareness. 

The analysis and strategy planning they offer is backed by thousands of hours of research and data testing. The team offers clients good guidance on the most current marketing techniques so they can remain ahead of the competition. Be sure to check out their podcast channel for entertaining and helpful information on internet marketing for all levels of expertise. 

  1. Top Spot (topspot.com)

A highly regarded Houston SEO company with a 4.9/5 Google Reviews rating, 5/5 rating on Yelp, and six-time winner of the BBB Awards for Excellence, Top Spot has distinguished itself in the digital marketing business. This firm caters to a wide variety of industries and sizes of businesses. Their range of services can also be scaled according to the needs of the client, from comprehensive marketing plans to simple tips to drive online traffic. 

Evidently considered by many to be the best SEO company in Houston, their services include SEO, PPC, analytics, conversion optimization, email marketing, and web development. A lot of creativity goes into their work to provide clients with unique and admirable work that appeals to online visitors. With strategic analysis and planning, Top Spot works with clients to ensure the results achieved are not just about numbers, but leads that actually match the specific business needs of the client. 

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