HVAC technicians that specialize in heating repair services in the winter, need to target the right keywords to attract the right customers and generate phones calls.
Getting your company on the top listing of Google has never been more important for a small business.
Lead generation companies seem to be taking up market share on Google, at the same time 76% of all local searches end up with a prospect calling a local service company near them.
Google Maps Marketing for Furnace Repair Services
So for a Furnace repair technician having your company rank in the top 5 in the Google Maps section is a game-changer for a small business.
Whether you specialize in furnace maintenance, installation, or system repairs, ranking for the top 20 keywords will ensure success!
Here is a list of the Top 20 Keywords for Furnace Repairs:
- Furnace Repair
- Heating repair near me
- Furnace services
- Furnace services near me
- Furnace repair near me
- Heating contractor
- furnace repair services
- Furnace repair service
- Heater repair service
- Oil furnace repair
- Gas furnace repair
- Furnace repair company
- Heating repair contractor
- Residential furnace repair
- Natural gas furnace repair
- Furnace Companies
- Gas Furnace Repairs
- Furnace service near me
- Furnace repair contractor
- Heating Repair
Now, these are the most searched Nationwide, the reality is that more and more searches online are voice searches which result in longtail keyword searches.
What Are Longtail Keyword Searches
Have you ever searched for a product or service on Google?
You know, where they tell you what the best keywords are to use when searching for something specific?
93% of all searches online for a service or product are now four or more words. These are considered longtail keyword searches.
Here are a few examples:
“Best furnace installation company near Dallas”
“Local furnace maintenance company near me”
“furnace replacement companies in my area”
“how much will my repair cost”
Why Target Longtail Keywords
The beauty of these keyword phrases is that they produce leads and phone calls!
Yep, ranking for longer keyword phrases will generate better leads and buyers ready to buy now, not later.
Adding longer keyword phrases into the content on your website will help these rankings.
Cover Furnace Repair Cost
Have a section on your website covering a rough cost for some repairs that a homeowner might occur and tips on how to save money.
Talk about regular maintenance, air filters, the heating system, maybe explain the heat exchanger and flue pipe.
Talk about their energy bill and how they can improve efficiency when it is cold.
Offer Emergency Repairs
When someone’s air conditioning or heating system goes down, they want to be repaired ASAP.
Many HVAC technicians don’t offer 24/7 repairs, this is something you can beat your competition at.
Show that you are Fully Licensed for furnace repairs and furnace installation
Heating service is big business. Many HVAC companies try to only target new heater installations or repairs. Most homeowners don’t want furnace replacement, or a new air conditioning unit.
They are looking for heating maintenance or reliable repairs so they don’t have to call and schedule a technician.
Whether it is heating or cooling, proper maintenance services help with later headaches!
Top 5 Coupon Ideas
New Furnace Installation- From older homes that do not have a heater, offer deals on a new install.
New Furnace Replacement- Replacing their old heating unit with a new efficient unit can make sense.
Furnace Repairs- Offer discounts on any heater repairs for specific months.
Air Conditioning- Offer discounts on heating and air conditioning units
Major Brands- Most manufactures offer rebates, utilize them!
Major brands work Nationally where Google searches work locally, so targeting low-hanging fruit will help generate leads that your competition doesn’t even know exist.
Targeting major furnace manufacturers through a blog post or adding information about them on your website will help you come up in search results for anyone looking for repairs for specific manufactures.
Here is a list of the Top Furnace Manufactures
American Standard Furnace-
American Standard furnaces are considered to be one of the high-tier HVAC brands at the top of this list for quality and price point.
Amana Gas Furnace-
Amana furnaces are a good choice for those looking to save some money. They offer more than Goodman and less than Lennox or Carrier, but their efficiency allows them to be priced similarly with the other companies while still providing excellent warranty coverage that will meet most consumers’ needs in terms of service life on your system.
The Bryant furnaces are known to be a very reliable unit that runs efficiently. They also have the ENERGY STAR certification, which means you’ll get something that has your needs covered and won’t drain too much electricity!
The long warranty on these heaters will protect from any possible issues down the line so rest assured knowing it’s not just good for now but well into coming years as well
Carrier Furnace Units-
Maintenance is key to keeping your heating and air system running smoothly. Make sure you call a professional for any repairs or service needs!
A Carrier HVAC should last around 15-25 years, but this can vary depending on several different factors such as if they’re maintained properly by an experienced technician who knows what their doing at least once every 5 years – which could save you money in the long run since it’s cheaper than fixing something early before things get worse
Daikin’s high AFUE ratings are achieved through the use of tubular stainless steel heat exchangers in every Daikin brand gas furnace. The two stage variable speed blower means that it doesn’t run at an all-or nothing rate, providing much higher efficiency for your home furnaces!
Goodman Gas Furnace-
Goodman furnaces are budget-friendly and built to last. They don’t offer a lot of cool features or innovative technologies, but they do promise high-quality products that will keep your home warm in the winter without breaking any bank!
Lennox Furnace Units-
The best way to ensure that your home’s heating and cooling system is up-to-date with the latest technology? Contact Lennox! They offer a variety of furnace types, including central air units as well whole-home furnace.
Rheem furnace offers a great range of features, with prices to suit your budget. If you’re looking for long-term reliability and warranty options then there’s no better brand than Rheem!
Ruud Furnace Units-
The Ruud heating and cooling company has been around for over 100 years, which is a great sign of their expertise in this industry. They offer excellent products that can help homeowners save on energy costs while keeping your home comfortable at all times!
Trane Gas Furnaces-
The Trane XB90 gas furnace is the perfect choice for any home with high-efficiency needs. With an impressive 92% AFUE rating, it can easily meet all of your heating requirements without costing you too much money in return!
York Furnace Units-
York has the most comprehensive warranty in furnace manufacturing with a lifetime heat exchange.
York is an economy brand, so you’ll pay less for quality products that also come backed by excellent warranties.
The HEIL furnaces are some of the best in terms of their reliability and HVAC units. They offer many great options, including central air conditioners that have energy efficiency with sound output.