Who Does Google Recommend for Marketing

That’s a funny question, isn’t it? Google is a search engine, they gather data from all ends of the online universe and then display what they feel is the best information for whatever keyword you typed in. Google just gathers information and displays it to the end user, so who does Google recommend for marketing?

Well, the truth is, Google does not recommend any company for marketing. Especially for Google Plus or Google Maps optimization. Better known as SEO (Search Engine Optimization), they really don’t want companies to abuse their algorithm by keyword stuffing or creating crappy content.  

What about working with a Google Partners

Google partners are companies that have passed all the test required by Google to be considered experts in Adwords or PPC (Pay Per Click). Adwords or also known as PPC is not the same service as search engine optimization. Adword campaigns are paid advertisements on the 1st page of Google for certain keyword searches.

Adword Campaigns can be costly, but if executed properly, they really can be effective for a small business. One thing you need to really consider is that just because a certain individual has passed a few online test, this does not mean that they know SEO or Google Maps optimization!

Getting a Google Business Listing

Google Business Listings or Google Places for business is a great place to start for a small business. This is where your business information will be displayed in the maps section for local customers find you and contact you. You do not need a brick and mortar store to have your business displayed in Google maps, you just need a physical address to have a postcard mailed to.

There is no secret to add business to Google maps, just click on this link, https://www.google.com/business/ , follow the instructions and your busienss will start being displayed in the Google map section in your local area. The key to your company’s online success is through local optimization. Optimizing your company for your local area will not only grow your online presence, it will also get your phone to ring with new clients that you would have never talked to before.

How does Local Optimization Work

Let me guess, what the hell is local optimization and how can I do this myself? Most companies hire companies like Creactive to do this for them, at the same time, optimizing your business listing is not rocket science. I will be honest with you, everything you need to know about SEO or online marketing can be found online!

One of the first things you need to do as a business is start filling out local business citations. What are local business citations? Basically citations directories or websites that display your business’s information like Name, Address, and Phone Number. (NAP) Here are some of the top websites for a business citation:

  • Google.com
  • Bing.com
  • YP.com
  • Merchantcircle.com
  • Yelp.com

Getting your business listed in as many citations as possible and making sure all your categories and business information is correct will greatly advance your business on the major search engines in your local area.

So what is the Answer when it comes to Online Marketing

What is the big answer to who does Google recommend for marketing? The long and the short of it is when you Google any keyword and you see the top listings in your search results, that is who they recommend for those keywords!

We know, SEO Companies keep messing things up by targeting keywords that could make a difference. Keep in mind, that is our job, our job as a SEO company is to optimize websites and or businesses for important keywords that will help them grow their online presences and help grow revenue!

 

 

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