What are Conversion Rates?
Driving traffic to a web page using an SEO campaign is simply not enough. Encouraging the visitor to take certain actions adds value to the visit. The following are some key things that a visitor may be required to do:
- Purchase a specific product or service.
- Book a consultation.
- Submit an inquiry.
- Sign up to receive a newsletter or special offer.
- Download an app or eBook.
- Sign up for a free trial.
By monitoring the number of visitors who take action on a website and expressing it as a percentage of total visitors to the site, the conversion rate for the website can be determined. The goal is to increase this percentage as much as possible to grow the site and ultimately the business.
Some Techniques to Get Better Conversions
Improving the user experience on a site will result in better conversions. An SEO company can help to design a website that provides an excellent user experience while it also ranks highly on search engines. They may use any number of techniques.
Dynamic content: This is content that changes depending on the visitor or some other factors. On a public holiday, for example, a website can list products or services related to that specific holiday.
User-friendly titles: Titles should be written in an organic way to attract attention. Keywords should be added in a stimulating way that catches the eye.
Visual content: The duration of each visitor’s stay on the website is critical to improving conversion rates. Adding visual elements to the website will increase the time visitors spend on the site.
HTTPS security: Users need to feel secure on a website if they are required to pay for any products or services, or even if they need to submit any personal information. An SEO audit can verify that the site is as secure as it can be.
Quality content: Rich content undoubtedly increases the ranking of a website. Furthermore, if this content is useful, informative, easy to understand, and relative to visitors, it will encourage them to convert.
Long-tail keywords: The website should contain a good combination of short as well as long-tail keywords. While short keywords can help generate large volumes of traffic to the website, long-tail keywords can generate quality traffic, increasing the possibility of conversion.
Useful Hints to Increase Conversion Rates
It is common knowledge that the time it takes for a person to make a decision is directly related to the number of possible choices he or she has. It follows that, if visitors are faced with too many possibilities on a website, they will lose interest altogether and not make any selection at all. So limiting the number of choices users have will boost conversions.
Another factor to consider is that simplicity is very important when it comes to driving conversions. A simple web design is usually more aesthetically pleasing an almost always results in higher conversions.
And remember, the surest way to lose a possible conversion is with a website that loads too slowly. People are incredibly impatient, even more so when they are surfing the web. When it comes to page loading speed, every second counts.