Every business out there, large or small, is looking for top rankings on Google. Let’s face it, Google has 85.82% market share on internet searching! Even more impressive, when searching on solely mobile devices, Google has 94.53% of the market! Having top rankings in your area for your products and services can change your business considerably!

Any small business owner out there for longer than a day knows that online marketing is one of the most important strategies to implement as soon as possible. Those of you who have tried online marketing over the years have seen mixed results, to say the least.

The Main Reason your Company Never Ranks on Google

There are a number of factors that come into play when trying to achieve top website ranking on Google. Many people try different things such as white hat seo, black hat seo or link building techniques.  However, here is what we believe are the Top 5 Ranking Factors:

    1. Content
    2. Backlinks
    3. Seasoned Web Address or Domain Name
    4. Mobile Friendly Website
    5. Anchor Text and H2 Headings

Content is always king with Google, so good quality and useful content on your website will make all the difference when going after those top spots on the internet. Furthermore, good quality backlinks can be equally important. For local SEO, local citations or also known as NAP (Name, Address, Phone Number) are important for local business.

Changing Your Domain Name or Web Address= Starting Over

That’s right, every time you switch your domain name or better yet your web address, you are basically starting from scratch! For those business owners out there that start with a new marketing company ever 4 to 6 months and receive a new website and web address, you are throwing your money down the drain….

 

 

This trend is becoming so common that we felt the need to create a video in hopes of educating small businesses. If you wish to change your website every six months, that is completely up to you, however, be sure to keep your domain, or you will forever doom your marketing efforts!

How to Ensure Good Rankings Now and For the Future

All of us as business owners need to look long term for survival. Owning a business is tough, as businesses constantly shut their doors every day. Statistically, over 50% of all businesses don’t make it to year 5, meaning that you have 3 years to build your company online to help ensure long term success. To help ensure your success, keep in mind the following:

  • Top Rankings Take Time
  • 60-90 Day Ranking Is Complete BS
  • Keywords In Your Domain Are for Amateurs

If you find yourself falling for every sales pitch you hear, then you can expect to have the same results that you have been getting-none! If you simply work with a company that has experience in the trade, doesn’t feed you BS and is willing to work with you, you’re on the right track for success. Provide us with a company that has been around a while, that has a seasoned domain/web address, and we can make things happen much quicker.

If You Need Business Now, And Not 2 Years From Now, Keep Reading…

If you have found yourself in this situation, then you have a few choices. You can hand out flyers going door to door introducing yourself to your neighbors, or try effective strategies such as Google Adwords and social media marketing.  If you ask us, depending on your industry, Google Adwords is usually the best choice. Because of this, we are proud to offer the following services here at Creative:

Google Adwords will ensure top rankings immediately. Yes, you heard right, virtually top placement in a matter of days. While this seems too easy, it is possible with the hard work of our professionals. With Google AdWords, you have the ability to get the results that you have been waiting for.

For any questions regarding websites or online marketing feel free to contact us at (714) 769-9001.

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