What is Google My Business?
If you are a business owner searching the web for services you offer, in hopes to find your company on the first page of Google search results, you may become disappointed if what you expected to find was not exactly the case. The first step toward gaining an online presence requires that you properly verify your business and set up a Google page.
The Google page is a tool that locally searching consumers use to find your business, as well as basic information about your company. Necessary information includes, but is not limited to:
- your company’s name
- accurate contact information
- hours of operation
- the location of your business
Your Google page should also include a brief description about your company, as well as a website link if you have one.
When a future loyal client is only a click away from your reach, it’s time to develop a sound marketing plan. Neglecting to build upon your web presence could mean you are missing out on new business opportunities, and losing prospective clients to your competitors! Verifying your business on Google is the first step toward gaining the visibility you need to succeed.
Once your business has been verified, your customers can leave reviews on your Google page. Business owners may ask, “Is a Google page necessary if I already have a website?” The answer is yes! Your Google page will compliment your existing website, and provide another way for local customers to find that site. Your Google page is especially useful for ranking in the Google Places section, where your local customers are frequently navigating from their mobile devices.
If you have already verified your Google My Business page, and have concerns regarding its position on Google’s local SERP’S (Search Engine Results Pages), have no fear…SEO services are here! Search Engine Optimization can be useful for ranking in both Google Places, as well as in the organic search results section. If you have been using Google+ dashboard to display your business information, Google has confirmed that you have been automatically upgraded to the Google Business page:
“If you previously used Google Places for Business or Google+ Pages Dashboard to manage your business information, your account has been automatically upgraded to Google My Business. Google makes it easier than ever to update business information across Google Search, Maps and Google+” (Google My Business FAQ) https://www.google.com/business/faq.html
No matter the device your clients are using to find you, the Google Maps page allows any smartphone the click to call function, whereby they can reach your business directly. This page also shows any photos you choose to upload as representation of your company, the services you provide, or products offered. It even allows you to connect and interact with your loyal client base! The more traffic you attract to your page, the higher you will climb in Maps section.
Although your Google My Business page can be highly beneficial, Yahoo Maps and Bing Maps are still popular search engines that many local searchers navigate. Search Engine Optimization is one of the most effective ways to improve your ranking on any search engine.